500 Days of Summer (Homes): How to Get Your Clients the Perfect Getaway Abode
June 5, 2015
As long, hazy summer days settle into sleepy beach towns and expansive lakeside communities, the hottest homes are about to become the hottest properties. Here are some tips to get your clients as jazzed about a summer home as they are about tonight's bonfire.
Introduce Them to the Local Culture
Chances are, clients interested in a summer home know what they want out of it: close proximity to the water, constant sun, and a different lifestyle than from what they're used to. What they might not know, and what their real estate agent can help with, are where they can find the local hot spots that Google neglects. Restaurants, shops, even hiking trails or weekly events – these things can help a client get immersed in the local culture before they sign on the dotted line.
Keep Their Time Frame and Priorities in Mind
As much as we all wish we could be in sunny Southern California every day, some clients (and agents, let's face it) have to head back home. Clients might just want a yearly cottage rental, or maybe they're open to the idea of staying longer. Be flexible with their plans, and try to understand where they're coming from. Perhaps if a client's family is looking for a more permanent move, they might appreciate a property closer to a good school – even if it means they'll be farther from the water.
Is your client just looking for a small bachelor pad to crash at in between coastal surfing swells? Or would they prefer a riverside cottage where they can fish without leaving their deck? Knowing what your client likes to do, even if it means asking how they see themselves spending their time, can help you find the ideal summer bungalow (or standard property.) They'll appreciate the attention to detail – and the savings on square footage.
Know the Negatives
What can go wrong near the water? Plenty, actually. Bad weather, liquor laws, unforeseen costs – all these can bring a client down if they have to find out the hard way. It's better to be up front about the local no-nos as well as anything that might impact their neighborhood during the summer stay – if there's a wild beach concert brouhaha or an impromptu Fourth of July fireworks show in your client's backyard in the middle of July, they're not going to be happy. It's best to address the negatives honestly so that you can build trust with your client, and help them realize that the benefits of a summer home far outweigh the rest.